As spec work for The Cheeky Panda, I was tasked with redesigning their current packaging for the Bamboo Toilet Rolls. Key factors from the brief highlight that the design should alight with the brand identity while ensuring it remains visually appealing and functional. The design should reflect their commitment to sustainability and stand out on shelves.

When creating my own designs, green was a major colour I wanted to bring out due to its associations with nature and eco-friendliness. Having more illustrative elements also lend a more fun and causal approach to the brand, as seen on their social media. I also wanted to bring more attention to their mascot, as I felt that this is something that worked well for competitor brands that was missing from their current work. Introducing slogans seen on their advertising and website also lends to it being more memorable and having a stronger link across products.